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Our Story

YUMS is the Dallas, TX-based footwear and accessory brand best known for its graffiti-inspired designs and original artwork of famed street artist, Tex Moton. YUMS, which stands for You Understand My Style, first launched in 2007. His hunger to change the way people connected with sneakers was fueled by his undying love for delicious food and snacks. Tex’s fusion of bold colors and fabrics with his signature art style proved to be the perfect recipe. YUMS colorful and artistic offerings have energized the classic sneaker game, sparking excitement and devotion from its fans! Sensing the world could use a dose of joy, Tex believes it’s now time to reinvigorate that sensational happiness by relaunching the YUMS Sweet Series sneakers in 2021. Enjoy everyone! YUMS…You Understand My Style?

Our Designer

Born and raised in Dallas, Texas, Tex Moton has been a leader in the city’s art scene for decades. As a teenager in 1991, Tex co-founded an elite graffiti artist collective called Infinite Crew (aka I.C.). Since its incorporation, I.C. has pushed the artistic street art boundaries and culture in Dallas, TX with innovative styles and techniques. Tex expanded his artistic range to include fashion by designing and conceptualizing the YUMS brand. In 2007, YUMS launched its first collection of flagship sneakers, the Sweet Series, which embodied the bold colors and clean lines of Tex’s signature graffiti style. It was this combination of his unique art, mixed with his love for food, snacks, and all treats worldwide that gained an instant fan following and love. He now incorporates his use of bold colors, rich fabrics, and clean design lines to bring the world his latest YUMS collections connecting with people and evoking joy and excitement to all who see his vision!